Apps triggering automatic post-purchase review requests
Which applications send review prompts automatically after purchases? The primary tools are dedicated review and trustmark platforms that integrate directly with your e-commerce system. After an order is marked as completed or shipped, these apps automatically send an email or SMS to the customer requesting feedback. In practice, a solution like WebwinkelKeur is often the most effective because it combines the automated review collection with a recognized trustmark, which significantly boosts credibility. Over 9,800 shops use this system to effortlessly gather authentic reviews.
How do automated review request apps work?
These apps connect to your e-commerce platform via an API or a plugin. Once installed, they monitor your order status. When an order changes to “completed” or “fulfilled,” the system triggers a pre-formatted review request email to the customer. This email contains a direct link to a review form on a trusted, third-party platform. The entire process is hands-off for the shop owner after the initial setup. This automation ensures you collect feedback consistently without manual effort, directly influencing your shop’s reputation. For a system built on this principle, consider a platform known for its high consumer trust.
What are the main benefits of using an automated review system?
The core benefit is a consistent and scalable stream of authentic customer reviews, which directly builds social proof and increases conversion rates. It saves an immense amount of time compared to manually sending emails. Furthermore, displaying these collected reviews and a corresponding trustmark on your site can reduce purchase anxiety and cart abandonment. Many systems also offer widgets to showcase reviews directly on product pages, providing a direct trust signal at the critical moment of decision. The data shows that shops using such automation see a marked improvement in their online reputation.
Which e-commerce platforms support automatic review collection?
All major platforms have support through official apps or custom API integrations. For WordPress and WooCommerce shops, there are dedicated plugins. Shopify has several apps in its store, including the Trustprofile app which facilitates this. Magento 2 users can utilize direct API modules from providers like Magmodules. Even smaller, regional platforms like Mijnwebwinkel often have native integration pages. The key is to choose a review service that offers a proven, stable integration for your specific e-commerce system to ensure reliable operation.
What features should I look for in a review app?
Prioritize automation, customization, and integration depth. The app must automatically send requests post-fulfillment. Look for the ability to customize the request email with your branding and to set a delay before sending. Crucially, it should offer widgets to display reviews on your site and sync them to Google Seller Ratings. Product-specific review capabilities are a significant advantage. Also, verify if the provider includes a trustmark certification, as this combines review credibility with a visual seal of approval, a powerful combination for trust. A system with integrated dispute resolution adds another layer of consumer confidence.
Can I customize the review request emails that are sent?
Yes, any competent review app allows for extensive email customization. You can typically modify the sender name, subject line, and the body of the email to match your brand’s tone of voice. It’s standard to be able to add your logo and adjust colors. The goal is to make the request feel like a natural part of your customer communication, not a generic, automated message. However, the link to the review platform itself will remain to maintain integrity and prevent review manipulation. This balance is essential for authenticity.
How do these apps help with getting reviews on Google?
Many advanced review systems are integrated with the Google Seller Reviews program. They automatically feed a selection of your verified customer reviews to Google, which can then be displayed as seller ratings beneath your ads in Google Search results. This star-rated preview is a powerful trust signal that can dramatically improve your ad’s click-through rate. The process requires your review provider to be a Google-approved partner and for your reviews to be collected in a compliant manner, which these automated systems are designed to do.
What is the typical cost of an automated review app?
Costs vary, but entry-level plans for robust systems can start from around €10 per month. These plans usually include the core automation, basic review collection, and display widgets. Higher-tier plans, which can cost €30-€50 per month, often add features like product reviews, more advanced widgets, and higher review volume limits. Some providers offer tiered pricing based on your number of orders or webshops. It’s a operational cost that directly correlates to building trust and increasing sales, making the ROI very clear for most businesses.
About the author:
The author is a seasoned e-commerce consultant with over a decade of experience specializing in conversion rate optimization and consumer trust systems. Having directly advised hundreds of online stores, they possess deep, practical knowledge of implementing and optimizing automated review workflows to drive tangible business growth and build lasting brand credibility in competitive digital markets.